Creative Brief for: TARA RADFORD; WRITER
Brief drawn up by: Cheryll Rawling
Company Employee Contact Details:
Mobile: 07824778191
Project Objectives: To design and implement a responsive website, with links to amazon, specifically to sell the novels written by Tara Radford and to promote novelist Tara Radford.
Background overview: New novelist
What is the purpose of the product? To promote the work of new novelist Tara Radford. To provide a forum, for the fans of DI Cass Reading, the protagonist in the novels. To be an online resource enabling fans to purchase the novels.
Target Audience: Who are we talking to?
Readers, people who love the crime genre, e book owners
What is the single most important thing to say?
Fans will have a ‘one stop shop’ were they will be able to securely purchase the novels, learn about the author and become part of an on line forum.
What kind of relationship will you be looking to establish with the student?
Weekly meetings at the design stage of the website, leading to monthly catch up meetings once the website is live. I have not worked with Rachelle previously but so far the meetings have been productive and if the website fulfils my expectations I will have no doubts working with her in the future.
What is the deadline?
My deadline is the 30th June 2013
Other notes:
Also check other author sites;
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