Layout inspiration internal client

http://themes.opendept.net/retro-portfolio/

Different sets of wireframes for internal client

Target Audience Research for the ATRG website

The target audience that I picked for the ATRG (Advanced Textiles Research Group) was the medical profession. The following are styles of websites that I thought were both fitting and also I looked at medical websites to get inspiration.

I lost all my research for this which I had on my hard drive so I have tried my best to remember the following:


Medical websites:

Other Textile Research Group Websites:

Retro futurism inspiration I decided let it influence the design a tiny bit as it did say on the brief create an a sense of the future: I decided just to take inspiration of the types of colours and use them if they related to the  target audience in one way or form.

Design in photoshop of the final logo for ATRG

This is the final design in different stages leading to the final design choice that I used for the website.

These were simple designs for just like a computerised version of a traditional pencil drawing. 

Plain black I tried for one version of the logo to get a ultra professional sleek look. However as much as I liked the all  black look in the logo I thought I would try using the different colours on the website and incorporate one of them into the design as it would make the logo design stand out a bit more and this would hopefully get the research group more noticed by having a logo that people remembered.

This is the same colour as the body on the website. 

The three logos above = experimentation with colour. 

This red is used on the website in small little aspects. It is a small splash of colour that I thought was extremely relevant to the clients website and the logo. 

I thought that the red I used on this logo was a little too bright and would make the target audience of the website look a bit tacky especially since the rest of the website is classy sleek and modern contemporary. So I decided that I still wanted to use red however just town it down abit. I also decided that having some of the text in red was abit too much of the colour in the design instance for the target audience and the client of this website. 

Final logo design:  

More detailed logo designs photoshop

Internal client project useful information

Staff and students in the advanced research group. 

Staff:

• Professor Tilak Dias
• William Hurley
• Dr. Colin Cork
• Tessa Acti
• Carlos Oliveira

Students:

• Yannis Anastasopoulos
• Martha Glazzard
• Ekael Mbise
• Anura Ratnayaka

 projects

• "High Performance Flexible, Fabric Electronics for Megahertz Frequency Communications" EPSRC-IeMRC grant with Professor J C Vardaxoglou, School of Electronic, Electrical and Systems Engineering Department of Electrical and Electronic Engineering at University of Loughborough; (2010-2013)
• "The development of clothing with fully embedded electronics for military applications" DSTL grant for a four year PhD studentship (2012 – 2016)
• "Advanced design and manufacture of conducting textile electromagnetic structures" DSTL grant of with Dr A Tennant, Department of Electronic and Electrical Engineering in the University of Sheffield (2012)
• "Seamless knitted prosthetic sleeves for the management of perspiration" DSTL grant (2012)
• "Smart Materials – Designing the Functionality" EPSRC grant with Professor G McHale (2011-2012)
• "Knitted metamaterials for communication systems" DSTL grant with Dr A Tennant, Department of Electronic and Electrical Engineering of the University of Sheffield, (2012)
• "Centre for Advanced Textiles" HEIF grant (2010-2011)

Professor Dias has been involved with the following innovative research projects.

Electrically heated gloves
Technology was developed in collaboration with EXO2 Ltd, to produce a heated glove liner based solely on textile yarns. The EXO2 gloves are now marketed as ski and motorcycle gloves.

Cut Resistant Glove
Developed by BM Polyco Ltd, a fully flexible cut resistant glove was produced by knitting stainless steel yarns. The glove, Metallica™ has now been commercialised.

Textile transducers for stroke rehabilitation
Collaborating with the University of Salford, Professor Dias has developed a sensor stocking for use in stroke rehabilitation. In addition, control gloves with contact electrodes have been produced for stroke rehabilitation and control of a PC.

Textile Electrodes for ECG measurement
The core technology for producing seamlessly knitted garments integrated with 3-leads ECG electrodes has been developed. A key research outcome was the production of the first dry electrode system for ECG measurement. The work also involved the creation of hardware to transmit the sensor signals to a base unit via a blue tooth connection as well as signal processing software to visualise the ECG and respiratory signals on a computer screen. The research resulted in the creation of a UK based spin out (SmartLifeInc Ltd).

Compression garments
A collaboration with the Vascular Studies Unit at South Manchester University Hospital (SMUH) resulted in a novel technology platform (Scan-to-Knit) to manufacture engineered, seamless compression stockings to revolutionise the prevention and treatment of venous ulcers, leg swelling and deep vein thrombosis. The key finding was the development of technology to deliver prescribed pressures at different levels along the length of the stocking.

The technology has also been used to manufacture compression sleeves for the treatment of lymphoedema. This was developed in partnership with the Department of Surgical Oncology at SMUH. All IP related to the technology has been protected and a spin-out company (ATM Ltd) has been formed for commercialisation. ATM has already been successful in registering MHRA (Medicines and Healthcare products Regulatory Agency) approval for the manufacture and supply of the products.

Automotive textiles
Professor Dias has previously supervised a student who researched advanced textile structures for automotive applications. This work included a study of textile materials for the reduction in automobile interiors. He has also worked with Guilford Performance Textiles to develop fabric switches.

Spacer fabrics
Having previously undertaken work in the production of spacer fabrics for applications from building materials to medical textiles, Professor Dias is currently collaborating with a UK company to optimise the physical characteristics of spacer fabrics for use in hip protectors.



Our key research facilities are:

• Electronic Textiles Fabrication Laboratory
• Textile Testing Laboratory

Digital manufacturing technologies:

• Knitting
• Jacquard weaving
• Laser cutting
• Embroidery
• Fabric printing

Additional facilities:

• Textile Design studios
• Traditional dyeing and printing

Advanced Textiles Research Group is led by Professor Tilak Dias. The focus of the group is on electronic textiles with the aim of developing a truly wearable computer. Located within the School of Art and Design, the Research Group forms strong cross-disciplinary links with colleagues in the artistic and fashion areas.
In today's smart and interactive textiles (SMIT) electronic functionality is either integrated onto existing garments by attaching components, or during fabric manufacture. Our aim is to integrate micro-electronic devices into the core of yarns to produce robust, fully flexible, machine-washable SMITs.

Potential applications for the technology include:

• Retail: RFID tagging of textile products from manufacture to point of sale
• Medicine: Vital signs monitoring, body chemistry monitoring, stroke rehabilitation, pressure measurement in compression garments, RFID tagging (numerous applications from stock control to use in care of those with dementia)
• Military: Vital signs monitoring, performance monitoring, physical condition, position and orientation monitoring, radiation monitoring, monitoring of harmful gasses, RFID tagging (numerous applications), wearable communications devices, camouflage, metamaterial devices for microwave cloaking, smart clothing with response to the environment
• Sports: Performance monitoring
• Architecture: Stress and strain measurement in textile roofs, ropes and textile composites. Lighting screens, flexible display screens
• Aerospace: Stress, strain and temperature measurement in textile composites
• Personal electronics: Wearable computers, wearable communications devices, electronics for social interactions
• Fashion: Illuminated textiles of the high street and the stage.

Other areas of work of the research group include:

• Fabric antennas for high-frequency communication systems
• Graduated compression garments for the treatment of venous ulcers, lymphoedema, sports, and rehabilitation
• Garments for ECG measurement
• Stretch sensors for artistic expression and stroke rehabilitation
• Heated gloves for skiers, motorcyclists and for the treatment of Raynaud's phenomenon
• Flexible steel gloves for cut resistance
• Spacer fabrics for medical and architectural applications
• Textiles for noise absorption
• Textile switches for clothing and automotive applications.

We have the equipment and expertise to meet the demands of industry. A particular focus is on mathematical modelling of textile structures. Core technology platforms can be easily adapted to meet individual needs.

Logo designs for internal client project

 This is the closest thing/picture that was seen as the representation of the logo for the advanced textiles research group. 



However I didn't think that this represented the advanced textiles research group in the correct way and people who were viewing this on a website wouldn't necessarily understand what the group was/about from that logo.   

So here is my ideas for my new logos:

ATRG Internal Client brief

The brief that I chose to use for this client brief was: Interactive Media Brief 3- What we have already done.

OBJECTIVES for this client project::

 To produce a slick, stylish 4-5 page promotional website with the express aim of
documenting the work of the Advanced Textiles Research Group (ATRG).
The market for innovative products in the medical, fashion, artistic sectors are great.
This promotional website should describe the success already achieved by the group.

The research core of the ATRG is the full integration of electronics into textiles.
Whilst today's electronic textiles are usually made by stitching components onto
existing garments, the ATRG are currently integrating electronics into the core of
yarns to produce robust, fully flexible, machine-washable clothing.
The website link is www.ntuadvancedtextiles.wordpress.com
The facebook group is http://www.facebook.com/ntuadvancedtextiles
The twitter name is @advancedtextile

WHAT IS THE PURPOSE OF THE WEBSITE?
This brief is to create a 4-5 page promotional website that should document existing
achievements of the group. This might be done through examining existing products
that have come to market as a result of the research conducted by the group or
through examining the technical breakthroughs achieved through the research of the
group. It should discuss the group’s conceptual framework, highlight the key
participants of the group; the products come to market and any technical
breakthroughs already achieved. It should create a sense of anticipation of the future
of this research.

Potential applications for the technology include the following:

Retail: RFID tagging of textile products from manufacture to point of sale;
Medicine: Vital signs monitoring, body chemistry monitoring, stroke rehabilitation,
pressure measurement in compression garments, RFID tagging (numerous
applications from stock control to use in care of those with dementia);
Military: Vital signs monitoring, performance monitoring, physical condition, position
and orientation monitoring, radiation monitoring, monitoring of harmful gasses, RFID
tagging (numerous applications), wearable communications devices, camouflage,
2 meta-material devices for microwave cloaking, smart clothing with response to the
environment;

Sports: Performance monitoring;
Architecture: Stress and strain measurement in textile roofs, ropes and textile
composites. Lighting screens, flexible display screens.
Aerospace: Stress, strain and temperature measurement in textile composites;
Personal Electronics: Wearable computers, wearable communications devices,
electronics for social interactions.
After browsing the promotional website, the viewer should:
a) Have been exposed to the ‘ATRG’– and begin to have an understanding of what
the group has already achieved.
b) Have a clear sense that future developments and products are feasible and likely
as a result of the group’s research.
c) Be left with the lasting impression of the ATRG and it’s Facebook, Twitter and
website details.
d) Be in a strong position to remember the tag line you have created for the group.
It is important that the senses and emotions are triggered through browsing the
website – we want to create the perception of a fusion between high quality research
and cutting edge design and a sense through the work that has already been
achieved that that this innovation will continue.

WHAT IS THE CONCEPT OF THE WEBSITE?
We want to create a contemporary, classy, stylish yet speculative and intriguing
website that highlights the uniqueness of the ATRG, what has already been achieved
and products that might derive as a result of the research conducted by the group.
We also want to leave a lasting impression of creativity, innovative research,
innovative design that should become synonymous with the ATRG brand. This
website is not an archiving exercise. It should be more than simply ‘listing what we
have done’.

The possibilities of future and contemporary products or future uses that might be
born from the research undertaken are numerous. This job of the website is to
convey that narrative through creating a powerful narrative of what has already been
achieved. The website should captivate the viewer through the use of powerful,
distinctive storytelling. You should also create a tagline for the ATRG.

FURTHER DETAIL ABOUT THE WEBSITE
This website should stimulate the senses and incite curiosity and intrigue about the
ATRG. It should not be predictable – it must engage with the viewer throughout creating
the sense of unpredictability. They should feel excited and feel that the ATRG can
make that things happen.
We are looking to drive home a short, sharp, impactful message that sticks in the
memory.

TARGET AUDIENCE
You should be able demonstrate research undertaken on the specifically targeted audience for your website. The sectors outlined above should provide you with some guidance, for instance if you are interested in Medicine then your website might be aimed at Doctors and you might focus your website on the developments of the ATRG in this area. The most important element is that your website should speak to
your target audience in their language.

smart technology

http://www.just-style.com/analysis/smart-textiles-and-wearable-technology-set-for-growth_id113634.aspx

http://tectexntu.wordpress.com/2010/02/11/introduction/

Intergration of technology other people

http://www.thecreatorsproject.com/blog/designing-tech-couture-for-katy-perry-a-qa-with-cutecircuit

http://www.electricfoxy.com/2011/03/the-illuminated-fashion-line-up/

http://www.cutecircuit.com/kinetic-dress/

http://en.wikipedia.org/wiki/CuteCircuit

http://www.cutecircuit.com/tshirt-os-the-future-only-a-tweet-from-you/

http://www.facebook.com/CuteCircuit

http://www.textilemagazines.com/Future_Materials/fm1346/files/html5/mobile/index.html - read in firefox